Email Marketing
Email is the major media of communication in businesses. No wonder, Email marketing, one of the most cost-effective marketing media, has long been adopted by most of the businesses.

 

Mass mailing is commonplace. However, ingenious use of email marketing is rare.

 

•      Have you encountered your email marketing EDMs being classified as spam or being bounced back?

 

•      Are you receiving useful statistics on recipients’ responses of an email marketing campaign?

 

•      Are you utilizing the statistics from email campaigns for identifying market needs, potential customers, and preferences of existing customers so as to have better resource allocation?

 

Our service Scope

n  Email Blast Out Service to prevent spaming

n  Response Tracking:

•         Sent Rate & Open Rate

•         Click-through rate

•         Un-subscription Rate

•         No. of new subscribers

•         No. of Forwarder

•         When your customer open email

•         Generated Web site traffic

n  Analysis Service for Market Segmentation and Further Market Strategy and Planning

 

Our Expertise

Our possession of expertise in Spam Prevention Techniques and Email Service Provider and our well-developed system which caters for the criteria allow us to enable you in successful email marketing campaign.

 

Spam Prevention Techniques:

•      Assign score of spam similarity

•      Action on different spamming score weighting

•      OCR engine for image scanning

•      Real-time Black List –RBL

•      Reverse DNS lookup

•      Historical and Statistics

•      Tag on message subject

•      Quarantine for user review

•      Self Blacklist and Whitelist Management

•      Sender Reputation

•      Policy Basis

 

(Source from ITOPIA)

 

Requirements of Email Service Provider

•      Special DNS setting, e.g. MX record

•      Need SPF and Domain Keys for Domain Reputation

•      Email Delivery Speed

•      Retry to send email

•      Comply unsubscribe mechanism

•      Easily recognize the sender of Email

 

 

SMS Marketing

On top of Email Marketing, SMS is also an increasingly popular marketing media.

 

Apart from higher chance of receiving and read through, it is a solution which can be  interactive in 2 way SMS, for increasing customer involvement and customer research.

 

Our service Scope

 

Our SMS service ranges from:

 

•      Design of SMS content

•      Design of survey structure, questions and research result analysis

•      2 Way SMS

•      Targeted SMS at segmented consumers by demographical traits and locations, say, at main borders to target tourists.