Search Engine Optimization (SEO)
Building a company website becomes a must-do-thing for long. But….
How many websites are really utilizing the website and the infinite size of the Internet Village, though, is in doubt.
Have you captured the new and potential customers through your website?
Are you investing millions of dollars in the design of websites, online shop functionalities, online ads, and sourcing platforms? But is that a satisfactory ROI on the expenditure?
Do you know that more than 85% of the online traffic is redirected by search engines?
Service Scope
n Organic Search Engine Optimization
n Professional Website Solution
n Professional Website Analysis
n Competitor Analysis in CGM & Search Engine Ranking Performance
In addition, you are offered the following options to enrich your effectiveness in promotion with:
n Paid Advertising Bid Management Program (designed and managed by our Qualified Google Advertising Professional)
n Social Media Marketing & Optimization
SEO Project overview
Pre-analysis
To study in detail the SEO status of your existing website and to analyze the strength and weakness of it
Locate areas for improvements
Based on your SEO/marketing objectives to optimize those areas
Execution
On both on-page & off-page optimizations and to provide continuous monthly maintenance and optimization
Definition
What is Search Engine Optimization?
Each Search Engine has developed a number of criteria in ranking the websites in organic/ natural search results.
Below shows the distribution of organic search results as well as pay-per-click search results.
Comparison between SEO & PPC
|
Items for Comparison |
Search Engine Optimization (SEO) |
Pay-Per-Click (PPC) |
|
Form |
Organic Search Results |
Per Click Charges |
|
Strength |
• Hard to be replaced • Organic results which is more effective and influential • Builds Brand & Company Image • Lower long term cost and cost per click |
• Result is immediate and obvious • Easy for budget planning • Flexible to change keywords |
|
Weaknesses |
• Needs considerable time in adjustment in the website |
• Increasing cost-per-click with competition on keywords • Easy to be replaced |
|
Website Visit rate |
70 – 80% |
20 – 30% |
|
Click Through Rate |
First Page: 60% - 65% Second Page: 20% - 25% Third Page: 5% – 10% |
3% - 10% |
