Building a company website becomes a must-do-thing for long. But….

 

How many websites are really utilizing the website and the infinite size of the Internet Village, though, is in doubt.

 

Have you captured the new and potential customers through your website?

 

Are you investing millions of dollars in the design of websites, online shop functionalities, online ads, and sourcing platforms? But is that a satisfactory ROI on the expenditure?

 

Do you know that more than 85% of the online traffic is redirected by search engines?

 

 

Service Scope

n   Organic Search Engine Optimization

n   Professional Website Solution

n   Professional Website Analysis

n   Competitor Analysis in CGM & Search Engine Ranking Performance

 

In addition, you are offered the following options to enrich your effectiveness in promotion with:

 

n   Paid Advertising Bid Management Program (designed and managed by our Qualified Google Advertising Professional)

n   Social Media Marketing & Optimization

 

SEO Project overview

 

Pre-analysis

To study in detail the SEO status of your existing website and to analyze the strength and weakness of it

 

 

Locate areas for improvements

Based on your SEO/marketing objectives to optimize those areas

 

Execution

On both on-page & off-page optimizations and to provide continuous monthly maintenance and optimization

 

 

Definition

 

What is Search Engine Optimization?

 

Each Search Engine has developed a number of criteria in ranking the websites in organic/ natural search results.

 

Below shows the distribution of organic search results as well as pay-per-click search results.

 

Comparison between SEO & PPC

 

 

Items for Comparison

Search Engine Optimization (SEO)

Pay-Per-Click (PPC)

Form

Organic Search Results

Per Click Charges

Strength

      Hard to be replaced

      Organic results which is more effective and influential

      Builds Brand & Company Image

      Lower long term cost and cost per click

      Result is immediate and obvious

      Easy for budget planning

      Flexible to change keywords

Weaknesses

      Needs considerable time in adjustment in the website

      Increasing cost-per-click  with competition on keywords

      Easy to be replaced

Website Visit rate

70 – 80%

20 – 30%

Click Through Rate

First Page: 60% - 65%

Second Page: 20% - 25%

Third Page: 5% – 10%

3% - 10%